FROM THE RED CARPET (FTRC) SHOW Date: May 2011 DCM.CO.UK
FROM THE RED CARPET SHOW FTRC is a groundbreaking 60” entertainment show reporting on the biggest movies in the world, covering exclusive news from the latest film premieres, film sets and interviews with the stars.
CINEMA: THE ULTIMATE BRAND EXPERIENCE TELL ME MORE… • The FTRC shows connect with an opinion forming youth audience through behind-the-scenes access to the biggest movies of the moment and their stars. • Sponsorship of FTRC offers a brand the chance to: • Own unique editorial content reporting on the biggest films in the world • Connect with an opinion forming youth audience (15-34 year olds) • Create interactive experiences with cinema audiences via mobile web activity • Entertainment content varies seasonally but can include: • Interviews from the red carpet at London film premieres • Exclusive on-set access to Pinewood/Shepperton Studios (Home of Harry • Potter, Bourne and Bond) • Press junkets with Hollywood's finest Source: * CEA
3 sponsorship stings within the show Brand extensions are also available across FTRC.COM and a bespoke iPhone App Streaming product content via a rolling on-screen ticker Branded idents at the beginning/end of the show A direct link to a brands website Integration with social networking sites, blogs, forums and polls Brand logo on-screen throughout the show Cinemagoers have described the show as ‘attention grabbing’,‘distinctive’ and ‘appealing to all demographics’ Competitions CINEMA: THE ULTIMATE BRAND EXPERIENCE FACTS AND FIGURES • Ownership of FTRC includes: Source: * CEA
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